Josh Peace Reviews the Art of Gaining Repeat Customers
Attracting repeat custom, and growing brand loyalty, is one of the most important things for a business to achieve. A study by Inc.com looks at how the subscription can transform the way that businesses interact with their consumers, creating benefits on both sides. Here, Josh Peace reviews this study, and assesses the impact it can have for companies across the United Kingdom.
“Once customers have been acquired, it’s important to hang on to them”, said entrepreneur Josh Peace. “Building a sense of trust and loyalty is an effective way to do this, and creating a subscription system can help to achieve this.”
The study found that subscription systems create substantial benefits, but also mean that a business will have to change the way it operates and become more customer focused. Subscriptions appeal to consumers because it takes minimal effort to get what they want on a regular basis. One of the most obvious advantages to businesses is that it create a regular and reliable form of income. It also builds brand loyalty, but how can you encourage consumers to subscribe to your service or product? Beware of gimmicks such as discounts. It’s an unreliable way of gaining customers, and you may find that your discount is undercut, rendering it irrelevant. It’s better to have a truly unique selling point by making your service or product something that can’t be found elsewhere, or by offering new or limited availability products to subscribers before they become generally available.
Once you have a subscription system in place, you can use it to build your interactions with your consumers. You can expect to receive more questions from subscribers, so you may have to pay more attention to your customer service offering. It also provides opportunities to upsell, and to conduct market research with consumers who you know are interested in what you offer.
“The subscription system should be considered by all companies, and it can work in every sector”, said Josh Peace. “It’s important to take a flexible approach to subscriptions, and keep your offer fresh and relevant. Offering potential consumers a subscription model can help your brand grow, as well as helping you plan more effectively for the future.”
By taking this flexible approach to subscriptions you can make repeat custom even more likely. One option is to have a pre-payment system. Josh Peace helps businesses across the UK find a system that works well for them, based upon his wealth of customer acquisition expertise.
